Influences to Become an Ik Essay Example for Free

Influences to Become an Ik Essay In Lewis Thomas’s essay â€Å"The Iks†, the Iks are described as cruel and detestable human beings. Iks grew up in their own ideal society as nomadic hunters and gatherers, but were soon forced to change into farmers on a poor hillside soil. After that, the Iks created their own views of how society acts to defend their self in their unworkable environment. The Iks treat their children as labor workers because they are put to work once they are able to walk. They desert their elders to starve and the children steal their food. The Iks breed without love or care for each other, which makes the breeding seem like a way to just increase their population. The only joy they get from life is by laughing at other people’s misfortune. Another bad quality they have is that they defecate on other people’s doorsteps. The Anthropologists believe that the Iks are cruel and detestable characters. However, Thomas believes that the Iks became who they are by copying that behavior from other groups. I agree that everyone has Ik characteristics from the influence of others. For everyone to have inner Ik characteristics, it would have to be from the influence of others. As Thomas states, â€Å"Cities have all the Ik characteristics†(82). Cities are a big influence because everyone watches or reads news about how they treat each other and others. They portray Ik characteristics on themselves or others. Thomas states that cities have the same qualities as Iks because they also have greedy and heartless characteristics, and they could have been an influence on the Iks. Cities portray Ik characteristics on their own or on others. The people living in the cities desert their elders in a less harsh sounding way, by sending them to senior centers. Senior centers are similar to deserting elders because one pays another to take care of their elders, so they do not have to deal with them. Cities also laugh at other people’s misfortune. In addition, cities also defecate on other properties. They ways that they defecate on themselves are by littering. People litter all over the environment, where the cities had to take action and create laws that would punish those who litter. To show a cleaner environment to others, rules are made to stop people who do not care about the environment. In addition, Thomas says, â€Å"No wonder the Iks seem familiar. For total greed, rapacity, heartlessness, and irresponsibility there is nothing to match a nation†(82). A nation strives to protect themselves and for other nations to respect their area. However, war is a big factor on how the Iks are cruel to others. There is only fighting and distain between the nations that are in war with each other. For example, â€Å"†¦editorials in every American and European newspaper and magazine of note adding to this vocabulary of gigantism and apocalypse, each use of which is plainly designed to inflame the reader’s indignant passion as a member†¦Ã¢â‚¬ (105). This shows that the news is a big factor on how the citizen of the nation acts. If the news says how despicable one country is, then all the citizens would believe the same and act angrily towards them. All these characteristics are ways that influence how the Iks act towards each other in their own society. Thomas’s ideas are true because people grow and change from watching the actions of others. Especially, with how they were treated and forced to change their lifestyle. This rude and forceful way of changing them are also factors in the Ik character. People hold Ik like characteristics from different kinds of entertainment and how others typically react to it. The only enjoyment Iks get in life is from laughing at other peoples’ misfortune. This is portrayed in current society through the media, such as movies or television shows. Recently I watched the movie Jackass 3D because my friend went to go see it. This movie directly relates to how Iks get enjoyment from other peoples troubles. The whole movie was about a group of guys doing stupid and harmful activities to make the audience laugh. The movie did bring some laughter out of the audience, but there were also scenes that were shocking or displeasing to watch. However, the whole point of the movie was the make the audiences laugh by watching their misfortune. There are also video clips on YouTube with similar concepts. Even though people in the videos get seriously injured or die, there are still people that find enjoyment from watching it. These are all characteristics that can influence others to hold the same characteristics as the Iks. As Thomas believes, the Iks would have to have some sort of influence to become the way they are. Overall, I agree with Thomas that the Iks were influenced by some outer group to become the way they are. People grow up with different characters depending on how their society lives and acts towards others. Cities and nations are a big influence to how people act towards one another. They also influence each other on what is funny to laugh at. Without the influence of others, movies like Jackass 3D would not even be a movie if they did not know that people enjoy laughing at their stupid activities. In addition, the Iks were treated badly by the people that forced them to change their lifestyle. These traits are the sorts of ideas that give people Ik characteristics.

Impacts Of Global Fuel Price Fluctuations Tourism Essay

Impacts Of Global Fuel Price Fluctuations Tourism Essay The fuel prices are determined by the crude oil prices. In order to produce fuel and other petroleum products, the main raw material used is crude oil. (Chevron Corp, N/A) The prices of crude oil are determined by the market force of demand and supply. If there are grows in demand or disruptions in supply of crude oil, then the market will adjust by increasing the price of crude oil, subjected to the changes in demand or supply. One of the most recognisable causes of fluctuation in fuel prices is disruptions in the supply of crude oil in the market. Political instability is one of the factors. Majority of oil producer countries are in the emerging regions, where disruptions in supply of crude oil always happened and affecting the price. (Chevron Corp, N/A) Besides, shortages of supply can be resulted from a sudden refinery outage or maintenance and pipeline problems. On the other hand, the rise in the price of crude oil is caused by the increase in international energy demand driven by strong long term economic growth especially in non-OECD countries. According to the U.S. Energy Information Administration, make a projection that in between 2006 to 2030, there will be a dramatic increase of 44% in the total world consumption of energy. (Caltex, N/A) Adding together political instability, disruptions in the supply and growing demand for crude oil cause the price of fuel to be volatile. (237w) To manage airlines companies, the management will try to minimise any cost associates with the company. According to Air Transport Association, 25.4% of airlines operating expenses were contributed by fuel. As the fuel price becoming increasingly volatile, airlines industries will face risk in rising fuel price and one of the ways to get rid of the risk is by hedging the fuel price. Hedging is a risk management tool that allows airlines to lock in a price for fuel and protect them from the risk of soaring fuel price in future. Neeraj Kapoor, Go Air spokesperson commented that aviation fuel pricing in certain region like India does not favour hedging, but recent hike in fuel price make them reconsider on hedging their fuel. (Kabtta, K, 2008) On the other hand, South West Airlines, which hedged about 70% of its fuel, got to consume it at a lower price of $51 a barrel, compared to the market price of $135 per barrel. (Kabtta, J, 2008) Besides hedging, airlines usually will increase the price of its fuel surcharge. Fuel levy or fuel surcharge is the additional cost to the fare, imposed on per ticket basis in order to retrieve the rising price of the fuel. (Koch, R, 2010) As for example, Virgin Blue had decided to follow Qantas action of increasing fuel surcharges due to the spike in global fuel prices. (Oà ¢Ã¢â€š ¬Ã¢â€ž ¢ Sullivan, M, 2011) In short, an airlines company could avoid the surge of global fuel prices by either hedge the fuel price with any hedging instrument such as options or increase the fuel surcharge on the passenger. (268 w) Now let us examined what are the possible impact that fuel price volatility may bring to the airlines industry and suggestion for the airlines company in dealing with this crisis. As we had discussed above, a surge in fuel prices will directly hit the airlines industry as the rising in cost of fuel will result in increase on the cost of operation. Besides, fuel prices are determined to have a relationship with economic recessions. Soaring fuel prices will trigger higher inflation which later be cooled off by monetary policy. As a result, demand for air travel will decline. Despite facing such challenge, there are airlines that determined enough to go against the tide by trying to reduce costs as well as implementing new strategies to be more competitive. Most of the airlines resorted in drastic action by firing some of their employee in order to cut cost since labour cost contributed almost 24.7% out of total operational cost. (Air Transport Association, N/A) As for example, due to s udden hike in fuel prices, Qantas determined to cut down the number of its employees. (Hannan, E, 2011) While other airlines company trying their best in finding new strategies in order to stay competitive with other airlines. For example United Airlines strategy is to use software developed for flight planning to choose the best route and speed of flight. (Wilen, J.2008) Another good example is Cathay Pacific where they decided to opt towards more fuel efficient aircraft such as Boeing 747-8F and Boeing 777-300ER other than issuing fuel surcharge on tickets to cover for soaring fuel prices. (Cathay Pacific Airways Limited 2010)In brief, increase in fuel prices may impact the airlines industry directly or indirectly and there are several ways to face this issue.(291) In summary, airline industry has been badly affected by the rising fuel prices. The industry is losing both customers and revenues. Some airlines are trying to go against the tide by reforming themselves, but to a limited success. These airlines are working hard to reduce cost and implement new strategies to win back customers. While the world is still in recession, those efforts have started to show some good results. As such, it is possible to see airlines will bounce back and recover from bad financial conditions sooner.(88)

Life at an All Boys School Essay -- Personal Narrative, essay about my

I hadn't planned on going to a private school; in fact the idea disgusted me. My sister tried it for an entire four days, then she quit and went to a public school with all of her friends and never looked back. I guess that I thought the same thing would happen to me if I ever went to a private school. Â   In the spring of seventh grade, my parents made me take the acceptance test for McCallie, the all boys private school full of rich snobs, nerds, and especially queers. I didn't know much about the school except that none of my friends went there and all of the gossip(which turned out to be false)from my friends about turnng gay from being around only boys and no girls. Nevertheless I took the test and was excepted much to my dismay. Â   The first question that came to mind was what it would be like to go through the entire school day without seeing a single member of the opposite sex. My entire career as a student involved girls, from when I was real little and hated being chased by them on the playground, until I was the one doing the chasing. Having a girlfriend meant seeing her all day, everyday. You could really tell the boys who had girlfriends because they always came to school looking their best for their girl, the single boys came looking sloppy. Â   Before school started, I went to a McCallie-GPS dance that an old friend invited me to. Here was my chance to meet the new set of girls that I would get to know for the rest of my high school life. What a disappointment. They were nothing in comparison to the pretty Signal Mountain girls that I had grown up with since I was three. Not that they were that much more unattractive, but that their personalities were so much dif... ... of gays at McCallie as there are at these other schools, but they keep it to themselves for their own good. I guess it's more excepted when you go to a co-ed school of thousands. Â   It's hard to imagine McCallie as a co-ed school. I would probably do more staring than studying. Boys would come to school actually caring about their appearance. Perhaps the worst that would happen would be that level of learning would go down. Â   Life at an all boys school is a real learning experience. Classes without girls, boys who are different from the excepted norm are afraid to be themselves because people like me wouldn't want to be around them, and an easier and better way of learning is what a boy will find at an all boys private school. So if your a boy who plans to attend an all boys private school, don't believe everything that people say.

Cocaine :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  For many centuries people have used different drugs for various reasons. Depending on which decade you are in there are particular drugs of preference and abundant usage. Cocaine is most commonly used among 18-25 year olds rather then other age groups. I chose cocaine because it is what effects people my age most commonly.   Ã‚  Ã‚  Ã‚  Ã‚  Cocaine was first used in the late 1800’s as a local anesthetic during surgeries. Cocaine is considered the most potent stimulant of natural origin. Cocaine can be used in many different ways. Snorting cocaine is the quickest way to use the drug. The drug is snorted through the nose and absorbed by the nasal tissues and spread through the blood stream. The quickest way to feel the impact of the drug is through injection. The drug is directly injected into the bloodstream causing immediate effects. The last way is inhalation. Cocaine can also be smoked by which it is inhaled into the lungs then into the bloodstream. Inhalation can be as rapid as injection. Another form of cocaine is known as crack. Crack is processed with ammonia or baking soda and water; it is then heated to a smoke able consistency.   Ã‚  Ã‚  Ã‚  Ã‚  According to Office of National Drug Control Policy (ONDCP) in 2002 there were an estimated 1,059,000 new cocaine users in the United States. The average age of those who first used cocaine during the year was 20.3 years. Sadly in 2003-2004 approximately 34.9 million Americans over age 12 had tried cocaine at least once. The numbers are sad and shocking but amazingly continue to increase throughout the years.   Ã‚  Ã‚  Ã‚  Ã‚  Many health factors and risks arise with the use of cocaine. Cocaine is a central nervous system stimulant. Physical effects of cocaine use include constricted blood vessels and increased temperature, heart rate, dilated pupils, increased energy and increased blood pressure. Cocaine use in its early stages is often hard to detect. Some of the signs of possible cocaine use are, nosebleeds, lose of appetite, stealing from loved ones for money, and lying. A cocaine user, once dependant, will experience stomach cramps, increased heart rate and random cold sweats. Some other long-term effects of the use of cocaine are paranoia, irritability, restlessness, auditory hallucinations, mood disturbances and many others. Users may also experience feelings of restlessness, irritability, and anxiety (NIDA). Many people who inhale the drug may suffer from acute respiratory problems including coughing, shortness of breath, and severe chest pains with lung trauma and bleeding.

Comparing Jane Eyre and Yellow Wallpaper -- Comparison Compare Contras

Similarities Between Jane Eyre and Yellow Wallpaper   Ã‚   There are notable similarities between Charlotte Perkins Gilman's The Yellow Wallpaper and Charlotte Bronte's Jane Eyre. These similarities include the treatment of space, the use of a gothic tone with elements of realism, a sense of male superiority, and the mental instability of women. There is a similar treatment of space in the two works, with the larger, upstairs rooms at the summer lodging and at Thornfield Hall being associated with insanity and the smaller rooms below being safer and saner. Gilman's narrator expresses an early desire to move downstairs to a smaller, saner room, but her wish is ignored. Large rooms become haunted rooms in both stories as typified by the room with the yellow wallpaper, the Red Room, and the third floor room beyond which Bertha is confined. Both works contain gothic elements, but there is a conscious effort on the part of both narrators to dispel the gothic tone with elements of realism. Gilman's narrator begins to describe her eerie summer lodgings, but notes "there was some legal trouble with the heirs and co-heirs... That spoils my ghostliness, I am afraid" (11). Jane likewise is both affected by and resists the supernatural. For instance, she notes along with Grace Poole's fantastic laughter, her affinity for beer. However, the most notable similarity between the two works is the presence in each house of a "madwoman in the attic" (to borrow from Gilbert and Gubar). In the case of Gilman's narrator (unnamed, but with one ambiguous reference that it may be Jane) and Bertha, madness id the result of traditional Victorian marriages, from which both transgress. Clearly implied in Gilman's text and interpretable in Bronte's ... ...e Perkins. The Yellow Wallpaper. New York: Feminist Press, 1973. Golden, Catherine, ed. The Captive Imagination: A Casebook on "The Yellow Wallpaper." New York: Feminist Press, 1992. ------. "The Writing of 'The Yellow Wallpaper': A Double Palimpsest." Studies in American Fiction. 17 (1989): 193-201. Haney-Peritz, Janice. "Monumental Feminism and Literature's Ancestral House: Another Look at 'The Yellow Wallpaper'" Women's Studies. 12 (1986): 113-128. Kasmer, Lisa. "Charlotte Perkins Gilman's 'The Yellow Wallpaper': A Symptomatic Reading." Literature and Psychology. 36, (1990): 1-15. Lodge, Scott. "Fire and Eyre: Charlotte Bronte's War of Earthly Elements." The Brontes: A Collection of Critical Essays. Ed. Ian Gregor. Englewood Cliffs, NJ: Prentice Hall, 1970. 110-36. Maynard, John. Charlotte Bronte and Sexuality. Cambridge: Cambridge UP, 1984.

Instant Noodles market

Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles, foods major Nestle's flagship brand that has dominated the Indian instant noodles market for nearly three decades, is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline's (GSK) Horlicks Foodles, Hindustan Unilever's (HUL) Knorr Soupy noodles, Big Bazaar's Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen.The data shows that Maggi's share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December '09 to July '10. While Maggi instant noodles (minus vermicelli) had a 90. 7% share in December '09, the share dropped to 86. 5% in July '10 on an all-India basis. A regional split of the data shows that Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period.Analysts say with new competition, Ma ggi's market share is certain to get impacted , but add that Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. A detailed email sent to Nestle on Thursday elicited no response. Apart from HUL and GSK which have positioned their noodles as ‘healthy' snacking options targeting kids and mothers, others like Indo-Nissin's Top Ramen, Capital Foods' Ching's Secret and CG Foods's Wai-Wai , though around for long, are stepping up marketing efforts to take advantage of category growth.Besides, private brands like Big Bazaar's Tasty Treat and Aditya Birla Retail's Feasters are notching up share. Manoj Menon, FMCG analyst at brokerage firm Kotak Securities, wrote in a report earlier this month: â€Å"Maggi faces product substitution risk and brands like Knorr and Foodles could potentially impact its incremental growth. Nestle faces a challenging competitive environment in culinary. † GSK, which entered the category in December last year, has taken away share from Maggi mainly in the South and East riding on the equity of Horlicks and its well-entrenched distribution in the regions.GSK's executive VP, marketing, Shubhajit Sen, said: â€Å"Consumers were looking for a choice in instant noodles; combined with that, the equity of Horlicks is leading to a lot of trails. The initial response to Foodles is much higher than our expectations. † On the other hand, HUL, which rolled out Knorr Soupy noodles in the South this February, had to postpone the brand's national launch due to capacity constraints because of heavy consumer offtake.An HUL spokesman said: â€Å"We are very pleased with the performance of Knorr Soupy noodles. † Private brands are whetting appetites of consumers too. According to Devendra Chawla, business head, private brands, Future group: â€Å"The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles cat egory has evolved as a mainstay meal even for grown ups. † Mr Chawla said Tasty Treat was the second biggest instant noodles brand in its Big Bazaar stores after Maggi.The brand packaging was revamped last year and Future plans to roll out additional variants in a month's time taking the number of variants to nine from the existing three. There are some who leads called leader and there are some who follows, called follower. Maggi has been a leader for decades and it is Maggi who educated Indian consumer about noodles. Of course, their market share might got depleted in course of time, by the entry of some very big players but Maggi will not sit silent. They will also reinforce their activities which will ultimately benefit the consumer.People will definitely taste for a change, but I view it is very difficult to change ones taste bud and the top of mind game, as Maggi has become a generic name in India for their long presence. Maggi is one of the largest and oldest instant fo od brand in india. Maggi will remain no one brand though increase in market of instant food category secondly people those who are grown up with this brand will remain loyal with its unique test. Tasty Treat started without any major noise and over time has become a large brand in Big bazaar.Need a case study how retailer could do such magic and create brand in such tough categories Category is going to see lot of actions it seems, retailers are also getting thier act right with thier Private Labels . seems a good battle in the offing. if loyalty is the only aspect, then why have so many new product variants (capsicum, sweet and sour, sambhar,etc) from maggie not hit the mark.. GSK and HUL are definitely offering better value proposition and competition as well.. remains to be seen how nestle reacts..Maggi Noodles Is Manufactured By Nestle Marketing Essay Background – Maggi Noodles â€Å"In the last 20 years we have Just asked 2 minutes of your time†. The Brand which c learly comes to mind on first recall is Maggi Noodles. Maggi Noodles is manufactured by Nestle under instant noodles portfolio. It was introduced with Maggi 2 Minute Noodles in India in 1982 when the only place to get noodles was Chinese restaurants. Maggi has undoubtedly has been the lifeline of many teenagers when in home or away from home. Maggi, as a brand, has seen many competitions in its Lifecycle.The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc. Nestle remains its market leader position with 59. 84% of retail sales in India,2009 (Source: Euromonitor International). But its market share is constantly eroded by new entrants like GlaxoSmithKline Consumer Health with Foodles,Capital Foods with Smith;Jones Instant noodles, HUL launching its Soupy Noodles under Knorr Brand umbrella. Brand Identity – Kapferers Model Picture of SenderPhysiqu e – Yellow Coloured Pack, 2 minute Noodles, fast to cook good to eat, Maggi Logo, Healthy Snack between meals Relationship – Taste bhi Health Bhi, providing convenient food within 2 minutes with health and hygiene factor, caring and nurturing Reflection – Health Conscious individual who is Hard pressed for time, Young and Fun loving, living with family Personality – Enthusiastic, simple, uncomplicated, easily accessible, Fun loving, carefree, On the move, busy schedule Culture –Reliable, Innovative, Aspirant Lifestyle for rural areas, Sharing happiness, responsible Self-Image –Young, trendy, fun loving, Independent, Healthy inspite of Sedentary Urban Lifestyle Picture of Recipient Stages in PLC Maggi Noodles is currently in growth stage after passing through maturity stage for brief period in mid 1990s. Introductory and Initial Growth Stage Maggi Noodles brand was in introductory and growth stage in 1982 – 1990s. Maggi took advantage of its early movers advantage in closed economy scenario prevalent in India during 1980s. The brand faced less competition due to few similar products available in the market. Brand Maggi made best use of the time to increase its brand awareness by focussing on product advertisement.The communication which was initially mis-directed towards women was shifted rightly towards children ;16 years age group. Strong brand identity was created through iconic Yellow packaging. The pictorial representation of noodles with added vegetables helped strengthen the health factor. Umbrella brand Nestle provided the hygiene factor assurance. Maggi Noodles sponsored ‘Hum Log’, India’s first indigenous soap opera which began telecast on July 7, 1984. Maggi was launched with total advertisement slots of just 5 minutes during the breaks of serial which ran for over 156 episodes. This helped Maggi to establish as a popular breakfast and snack food across the country. This was also on e the first instances of introduction of Fast Food in India. Growth StageMaggi Noodles brand was in their growth stage in 1990s till late 2006 with brief period of declining sales due to faulty product innovation and formulae change from conventional maggi noodles in the form of launch of Dal Atta Maggi Noodles to noodles similar to TopRamen Noodles, noodles from stable of IndoNissinFoodLtd. Maggi was quick to revert back the original formulae to minimize damage. Product: New Product Variants like Atta Noodles, Mixed Grain Noodles and Rice Mania were introduced Source: http://www. maggi. in/maggi_multigrainz_noodles. aspx There was change in packaging for different variants of the noodles and launch of new variants Image Source: http://www. maggi. in/two_minutes_maggi_noodles. aspx Image Source: http://www. maggi. in/vegetables_atta_noodles. aspx Price Price was kept competitive with other launches in the market like Nissin’s Top Ramen PromotionMaggi was launched in different packages of 50 and 100 gms to increase the consumer base and attract the first time consumers Variants like Cuppa mania was launched to cater to mobile population, office goers Source: http://www. maggi. in/cuppamania. aspx Offering freebies like collectible foreign stamps, other freebies with maggi packs Maturity Stage Post 2009, there has been host of new entrants in the instant noodles market in India. ITC Launched its instant noodles under Sunfeast brand. GlaxoSmithKline consumer health and HUL also introduced instant noodles in 2010. The communication from Maggi has shifted from 2 minute noodles to Taste bhi Health bhi through introduction of variation in instant noodles.The competition has led to gradual fall in market share vis-a-vis other new entrants. New players are innovating in product packaging like launching noodles in circular shape so as to enable users to enjoy their noodles in full length. Market Scenario/Challenges Major challenge is to maintain the market leader ship of Brand Maggi in increasing market with varied new entrants having strong market presence in other product variants. To be increasingly viewed as the most preferred snack by new generation Strategy to increase Rural market share through launch of Maggi Rasile Chow targeting low income population Change of consumer taste from taste to health consciousMasala Flavour is the leading flavour in instant noodles in India All new players have also introduced masala flavour in their brand Chicken is the second favoured flavour followed by vegetable and tomato Horlicks Foodles claim to provide five essential vitamins in their noodles which forces the major market players to stress heavily on the health factor associated with their brands HUL Knorr Soupy Noodles claim to be healthy snack between meal for children Need for elaborate Market research for Maggi Brand on attributes like Brand Image, Prefered Price, Taste, packaging, Health, Availability, Ingredients, product variety etc. Step s taken at different stages Extensive media advertising to increase the consumer’s familiarity with new product launches Wider flavours/varients being offered to cater to wide range of consumers Increased product penetration through availability in supermarkets, hypermarkets and kirana stores Product line extensions and repositioned products launched to engage new and changing consumer demographics Market Research was conducted to understand theGeneral promotional strategies were implemented to increase brand visibility Events – Online Maggi recipe Challenge, innovative entries were compiled into e-cookbook Launch of ‘Me and Meri Maggi’ Campaign – enable consumers to share their experience with Maggi and creating a nostalgic effect by letting them share their moments with Maggi . Launching Maggi goodies like Computer Wallpapers and ScreenSavers to increase Brand recall , Website- http://www. maggi. in/ Preity Zinta was roped in for brand endorsement . Maggi was tried to position it as lively brand with zing Summary The Brand Maggi is strongly established as a Family Brand with crisp brand equity in Indian market. The brand has always been known to have the first movers advantage in the portfolios like noodles, ketchups, soups, sauce, etc.The parent brand Nestle has been the strong symbol of family, shelter and warmth which brand Maggi has innovatively capitalized. Evolution in communication Brand Maggi has changed its communication from convenience factors ie â€Å"Bas 2 Minute† to â€Å"Taste Bhi Health Bhi† to stress on health factors along with taste and convenience. There was a shift from TG from women to children as their consumers. To increase the Point of Purchase Sales, Maggi innovated in Shelf placing by placing Maggi in lower shelfs to increase the visibility by Kids who accompany their mothers to shopping. Maggi has launched Chota Maggi worth Rs 5/- to increase product trail.Maggi was positioned as â₠¬Å" snacks for between meals† to boost sales and attract new customers without changing their conservative food habits during meal time. Maggi also introduced contests for posting best recipes to be made with Maggi. The future of noodles sectors seem good with growth in retail sales of 19% in 2010 in value terms and forecasted to grow at12% CAGR over next few years. Being a sector with low entry barrier, the segment share is vulnerable to new entrants like in-house brands of BigBazaar retail chains of Future group, More of Birla Group, Star Bazaar from TataGroup etc. and host of foreign players entering the market lately.Major Noodles manufacturing firm’s market share: (Source: EuromonitorInternational Report) Figure : Market Forecast for Noodles market in India Recommendations for Brand Maggi Proliferation into untapped rural markets through strong distribution channel available in India Product line extension with variants for varied markets Innovation in Product, pac kaging and pricing of Maggi Noodles through investment in Market Research Launching health awareness campaigns, publish health information, sponsor health camps etc. to educate the customers about benefits of health foods To engage customers more through evolving mediums like social networking sites etc. This would enable the Maggi Brand Managers to listen to reviews from their customers and improvise any other suggestions if needed.

What Drives Romeo’s Actions

What drives Romeo and his actions? Emotions can take over both your mind and your heart. For some, they tend to let their feelings get the best of them, therefore causing someone to do things because of how they feel. There are many examples for this in Romeo and Juliet but one stands out more than others, the character of Romeo. â€Å"Romeo, Romeo! Wherefore art thou Romeo? †(Act 2, scene 2, 33), Juliet asks this question, and it might get one thinking what kind of man is Romeo and what drives him and his actions.Romeo is a very passionate teenager who is driving by his emotions. He falls instantly in love with Juliet, just by looking at her. His shows his anger when he kills Tybalt, and Paris. Finally, his emotions push him to commit suicide. Romeo falls head over heels for Juliet the moment she steps foot into the ball. Once he lays eyes on her, he forgets about his pains and only thinks of her, and how beautiful she is. â€Å"Did my heart love till now? Forswear it, sight ! / For I ne’er saw true beauty till this night† (Act 1, Scene 5, 52-53), Romeo claims Juliet is the perfect girl.He instantly falls in love based on her beauty. Love definitely drove his actions. Anger is also an emotion that drives Romeo, especially when he kills both Tybalt, and Paris. That late thou gavest me; for Mercutio’s soulIs but a little way above our beads, Staying for thine to keep him company. Either thou, or 1, or both, must go with him (Act 3, Scene 1, 125-128) However, even if wanting to kill Tybalt is out of anger, there is still some love, in his reasoning.Romeo truly cared about Mercutio, and when Tybalt kills him, Romeos emotions get the best of him once again. He doesn’t really think of the consequences of his actions, and killing Tybalt is a decision that was mad in a second. Emotions are definitely presents when Romeo kills himself. â€Å"Here’s to my love! O true apothecary! /they drugs are quick. Thus with a kiss I die. â €  Romeo is only thinking about his love for Juliet at this point. Not realising he has so much to live for, and that Juliet isn’t really dead.All he wants is to be with her forever. Romeo is a young man, who is driven by emotions, and most of the time that emotions is love. He is very passionate and tends to listen to his heart, and not think before he does things. Whether it’s falling instantly in love with Juliet, killing people of anger, or killing himself, Romeo always lets his emotions drive him. Sometimes it can be a good thing, but when it comes down to it he’s emotions make him do something without thinking. What Drives Romeo’s Actions What drives Romeo and his actions? Emotions can take over both your mind and your heart. For some, they tend to let their feelings get the best of them, therefore causing someone to do things because of how they feel. There are many examples for this in Romeo and Juliet but one stands out more than others, the character of Romeo. â€Å"Romeo, Romeo! Wherefore art thou Romeo? †(Act 2, scene 2, 33), Juliet asks this question, and it might get one thinking what kind of man is Romeo and what drives him and his actions.Romeo is a very passionate teenager who is driving by his emotions. He falls instantly in love with Juliet, just by looking at her. His shows his anger when he kills Tybalt, and Paris. Finally, his emotions push him to commit suicide. Romeo falls head over heels for Juliet the moment she steps foot into the ball. Once he lays eyes on her, he forgets about his pains and only thinks of her, and how beautiful she is. â€Å"Did my heart love till now? Forswear it, sight ! / For I ne’er saw true beauty till this night† (Act 1, Scene 5, 52-53), Romeo claims Juliet is the perfect girl.He instantly falls in love based on her beauty. Love definitely drove his actions. Anger is also an emotion that drives Romeo, especially when he kills both Tybalt, and Paris. That late thou gavest me; for Mercutio’s soulIs but a little way above our beads, Staying for thine to keep him company. Either thou, or 1, or both, must go with him (Act 3, Scene 1, 125-128) However, even if wanting to kill Tybalt is out of anger, there is still some love, in his reasoning.Romeo truly cared about Mercutio, and when Tybalt kills him, Romeos emotions get the best of him once again. He doesn’t really think of the consequences of his actions, and killing Tybalt is a decision that was mad in a second. Emotions are definitely presents when Romeo kills himself. â€Å"Here’s to my love! O true apothecary! /they drugs are quick. Thus with a kiss I die. â €  Romeo is only thinking about his love for Juliet at this point. Not realising he has so much to live for, and that Juliet isn’t really dead.All he wants is to be with her forever. Romeo is a young man, who is driven by emotions, and most of the time that emotions is love. He is very passionate and tends to listen to his heart, and not think before he does things. Whether it’s falling instantly in love with Juliet, killing people of anger, or killing himself, Romeo always lets his emotions drive him. Sometimes it can be a good thing, but when it comes down to it he’s emotions make him do something without thinking.